Twitter Partners With Nielsen For @TwitterSurveys To Measure Ad Effectiveness

Twitter just announced a partnership with Nielsen that should give brands a new way to measure the impact of their advertising campaigns. Apparently, in the same way that you now see Promoted Tweets in your tweet stream, you might also start seeing surveys from the @TwitterSurveys account, asking you to answer a few questions. It sounds like these surveys will measure things like your awareness of a company or brand, or your willingness to purchase a product ? in other words, the kinds of things advertisers want to measure to determine the effectiveness of their campaign.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/oMBbIiWPeX4/

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