One of the main reasons for having a website or blog is to make money online. This refers to people buying directly from your website or driving people to your offline or brick and mortar store or office. Internet marketing is the term that describes the process or processes involved in making this happen, that is, getting people to buy things or getting people to your business. One such process is called website optimization or Internet Marketing Optimization for your online business. And, the process of optimization involves several steps. One of these steps is putting the correct keywords or optimizing for the correct keywords for your website or blog. Next question is, what are these keywords or how do I find them or why do I need them. Let?s take a look.
When starting an online business, internet marketing is very important. Optimizing your site with keywords that people are using in their searches is also important. Keywords are what people type into the search bar when they are looking for a website that offers the product they need to buy. Knowing the keywords your customers are using and optimizing them into your website will put you miles ahead of your competition.
To find the keywords your customers are using, get yourself a good keyword tool, such as MicroNicheFinder. You probably already know about the free Google Keyword Tool, if not, just do a Google search. There are many tools to choose from, start with the free Google tool and then think about a tool like MicroNicheFinder. One thing is important about keyword tools, they need to be updated often, make sure you get one that?s been around for a couple of years?..I can?t tell you how many broken keyword tools I have and how much I?ve spend on them. James J Jones owns Micro Niche Finder and its been on the market for years and seems like it has been updated weekly?? I haven?t had to pay a penny for the updates either. Once you understand how to properly use keywords in internet marketing, the quicker you can start ranking high on a search engine results page, increase traffic to your website and start making money.
When educating yourself about what a good keyword is, you will find that a good keyword is one that does not show results in the millions. You need to use keywords that are more specifically targeted to what you are selling. Doing this will rank you higher on the search engine results page, also.
Ranking high on the search engine results page will result in getting more people to click through to your website and more business for you. This is an extremely competitive world and anything you can do to get an advantage over your competition is beneficial. For instance a keyword such as ?teeth whitening? is very general. You could name a specific type of teeth whitening technique or you could even make your keyword geo targeted such as ?Mchenry teeth whitening?, where Mchenry is a town in Illinois. Getting on the first page for Mchenry Teeth Whitening will get a small amount of searches but these will be very specific and much more likely to take action and make money for you.
Good Keywords For Internet Marketing Optimization
Along with low competition make sure your keyword has a higher search number as well. The number of customers searching that keyword and the number of websites competing for those customers should be at least 1500 searches per month and under 20,000 competition. Any keyword you find that shows both of these standards should be a great keyword for you to use. Open up a Notepad file and start a list. Copy and paste any good keywords you find into your Notepad file. Then they will be ready to just plug in when you need them.
Sometimes these keywords are not easy to find, although it is very exciting when you do find them because now you have something not everyone else knows about. Keywords that are more specifically targeted to what you are selling are called long-tail keywords. Long-tail keywords are keywords that are more than one or two words and even as long as a complete sentence usually describing exactly what the customer is looking for. They are specific terms that a real person will type into the Google search bar?.. since it is specific, you know that the searcher is serious and wants specific information or wants to purchase something related to the long tail search term.
Optimizing Pages and Posts for Internet Marketing
With Long Tail Keywords
Imagine the traffic and sales figures if you are on top of the search engine results page and have these keywords that describe exactly what the customer wants. Boggles the mind! You could be making money, hand over fist, in a very short time with the right keywords. A good keyword research tool can make all the difference in the world. Consider a tool such as Micro Niche Finder for locating good keywords.
So, do yourself a favor and educate yourself on keywords and where to find good ones then put them to good use and optimize your website with them. That means use them in the title of your post, all the <h> tags, and keywords throughout the page or post. Remember one thing though, do not get complacent even if you do find a good keyword, searches and searchers change and you need to keep tabs on new keywords and then update your website as needed. When you use keyword research for your internet marketing it will be very good for your bottom line. Remember that keyword research is necessary for both online and offline marketing, proper use of keyword research in offline marketing can make you or your clients a bunch of money!
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