Thursday, July 21, 2011

Ducker Promotion Free Internet Marketing Ezine

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Ducker Promotion Ezine
Publishing Online Since 2005
Editor: Debbie Ducker
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Welcome to the Twenty Ninth issue of the Ducker Promotion Ezine for 2011.

In this week?s issue read ?The Importance of Evaluating Your Email Marketing? and download some free software in the Tips section?

Enjoy and be sure to interact where you can? With your ads, tips, etc. for the next issue. And especially your comments. We would love to hear what you have to say. Ezine owners send in your ezine in the ezine exchange section.

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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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Ezine Articles

The Importance of Evaluating Your Email Marketing
By Debbie Ducker

All those marketing on the Internet know the power of email marketing and most use it for 85% of their advertising online.

However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy in order to determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business.

Regularly evaluating your email marketing is not only important it is critical to the success of your business. Failure to evaluate your email marketing strategies can have adverse effects ranging from not producing results to causing you to lose customers to your competitors.

Consider an email marketing campaign which is not effective because it does not reach the members of your target audience. Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer. Business owners, who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits. However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.

Now consider a situation in which your email marketing is being construed as spam by the recipients. If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches or you fail to let the audience know who you are a why you have the right to contact them by email, the members of your email distribution list may view your emails as spam and not take your advertisements seriously. When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind then simply seeing whether or not you are on the way to meet this goal is an indication of whether or not your email marketing is working. Alternatively, you can evaluate your email marketing efforts by soliciting customer feedback. Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element. Based on this information you should have a good indication of whether or not your email marketing is effective. If it is not effective you should consider making changes to create more interest in your products or services. The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.

The one final thought is that you can and should always use a good tracking URL service to help in your evaluations, this can tell you a lot about where your hits are coming from, what time of day, where from in the world, etc.

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Tip of the Week

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~ Why not send your ad in now for next Week?s edition. ~
Get ad guidelines and posting form at:
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Don?t forget to post your free ad in our new classifieds too! Click Here

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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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